The Founder
As a young boy, Will Primos couldn’t wait until he was old enough to tag along on Primos family duck hunts. In 1963, at age 11, he crafted his first duck call, and the rest is history. Today Primos Hunting makes calls for every game species in North America, along with blinds, trail cameras and hundreds of other hunting products. Will’s weekly TV show, “Primos TRUTH About Hunting,” made its debut with Outdoor Channel’s original slate of shows, and quickly became a fan favorite.
  • Hometown: Madison, Mississippi
  • Day Job: Founder of Primos Hunting
  • Shooting Since: 5 years old
  • Who taught you to shoot or hunt? Father, uncles and Jimmy Primos
  • Proudest Moment Shooting/Hunting: Being blessed to have the time to spend in the outdoors as I’ve grown older
  • Handedness: Right
  • Eye Dominance: Right
  • Rifle of Choice and Caliber: 110 Storm in .308 Win. A light, easy-to-care-for rifle that can be used to hunt almost any species of big game
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Will's Recommended Products