6/12/2013

Dear Savage Enthusiast,

At Savage Arms, we want our customers to know that the recent unprecedented demand for our products is being translated into unprecedented investment in Savage's capacity to produce even more of the most accurate factory bolt-action rifles in the marketplace.

We understand the frustration of backorders and long waits for all brands of guns and ammunition right now and we're definitely not resting on our laurels. We are putting money back into the business. Even though our product does not appear as plentiful on the shelves as we would like, the fact is, we're actually shipping a higher quality product and more of it than any time in our history.

Over the last two years, Savage has nearly doubled its production by adding more than 200 new jobs and investing millions of dollars in new equipment. In fact, our capital investment budget this year is three to four times what we would typically spend.

These investments have been targeted at production of both new products and existing core products in Savage's manufacturing facilities in Westfield, MA and Lakefield, Ontario.

We value your business and we appreciate your patience as we grow to meet demand. But no matter how long or short the wait is, or whether it is your first Savage or one of many, we want you to be thrilled you chose a Savage. That's why we are taking great care to grow in the right way: not just getting bigger, but better too. The trick is growing bigger in manufacturing capacity and sales, but still performing like a small company in some very important areas.

We're still committed to innovation and specialized niche products and calibers that most large manufacturers ignore. We are also adding capacity to our customer service area to keep up with the growing business and maintain our great reputation. These are the things that got us where we are, and we firmly believe these same values will make us successful long into the future.


Sincerely,

Brian Herrick
VP Sales & Marketing